Ei
Efisales Intelligence
Sales Operations Brief
Snapshot through 2026-09-25 21:33:43
668,773 order lines

Customer Intelligence

RFM segmentation based on recency and order frequency within the selected period.

Period
→
Quick
Sales Units
·
Active Customers
5,983
Champions
1,346
22% of base
Churn Risk
2,130
at-risk + dormant
Revenue at Risk
KES 164.3M
from at-risk + dormant

Customer Segments

Champion
1,346
KES 403.0M
Ordered within 14 days, ≥4 order days
Loyal
1,576
KES 175.5M
Within 30 days, ≥2 order days
Active
931
KES 18.5M
Within 30 days
At Risk
1,380
KES 125.5M
31–60 days since last order
Dormant
750
KES 38.8M
61–90 days since last order
Lost
0
KES 0
>90 days since last order

Churn Watchlist — High-Value, At-Risk

20
ClientRepRevenueTonnesDays Since
Samwest Kawangware Wholesale Distributors
Nairobi · Wholesalers-Nairobi
Lourine AwuorKES 23.5M1.9K t51d
Maisha Mart Mumias Rd
Kakamega · Ga-Western
Veronica OpiyoKES 12.4M978 t67d
Muhindi Mweusi Mukuru
Mukuru · Wholesalers-Nairobi
Lucy MusimbiKES 5.7M19 t37d
Appmatt Nyamasaria
Kisumu · Ga-Nyanza
Sharon OchandaKES 4.2M301 t34d
Neemat Soy
Soy · Ga-North Rift
Lilian MenyaKES 4.1M493 t69d
arsenal shop 1 masaku
machakos · Vsr-Eastern
Esther Mwathi MulyungiKES 3.4M3.56 t39d
Milimani Shop
Katoloni · Vsr-Eastern
Esther Mwathi MulyungiKES 2.6M1.65 t44d
lkuuni~machakos
Machakos · Vsr-Eastern
Esther Mwathi MulyungiKES 2.4M1.99 t39d
Kipchimatt A Kapsoit
Kericho · Ga-Nyanza
Sharon OkinaKES 2.4M8.21 t42d
Mathai Juja
Mt Kenya · GA-Mt.Kenya
Caroline Wanjiru MbatiaKES 2.3M391 t66d
Mali safi
sweet waters · Vsr-Eastern
Esther Mwathi MulyungiKES 2.0M1.35 t44d
Mathai Main Supermarket Thika
Mt Kenya · GA-Mt.Kenya
Susan Muthoni MurigiKES 1.9M366 t39d
Leestar Ruiru
Ruiru · GA-Mt.Kenya
Caroline Wanjiru MbatiaKES 1.5M484 t38d
Muhindi Mweusi Mihango
Mihango · GA-Nairobi
Masitsa Kelly RuthKES 1.3M2.2K t44d
Mathai Matco Nyeri
Nyeri · GA-Mt.Kenya
Anne Wangechi WanjikuKES 1.1M618 t38d
Skymart Kayole Corner
Kayole Corner · GA-Nairobi
Pauline MakenaKES 903K129 t41d
peter shop machakos
machakos · Vsr-Eastern
Esther Mwathi MulyungiKES 860K0.54 t46d
Gk Shop-machakos
Machakos · Vsr-Eastern
Esther Mwathi MulyungiKES 849K31 t38d
Baraka Shop
Machakos · Vsr-Eastern
Esther Mwathi MulyungiKES 821K0.52 t36d
pondeni shop machakos
machakos · Vsr-Eastern
Esther Mwathi MulyungiKES 767K0.48 t55d

Top 50 by Revenue

#ClientRevenueTonnesOrder DaysSegment
1
Samwest Kawangware Wholesale Distributors
Nairobi · Lourine Awuor
KES 23.5M1.9K t6At Risk
2
kanini wholesalers 0
thika Town · Janet Karani
KES 22.0M2.2K t72Champion
3
Maisha Mart Mumias Rd
Kakamega · Veronica Opiyo
KES 12.4M978 t1Dormant
4
Maisha Mart Mumias Road
Kakamega · Veronica Opiyo
KES 10.2M30 t3Loyal
5
Magunas Ruiru
Nairobi · Caroline Wanjiru Mbatia
KES 8.8M1.6K t5Champion
6
Gilanis Supermarket Nakuru
Nakuru · Lilian Akinyi
KES 8.1M5.1K t5Champion
7
Kibuye Matt Ltd Kisumu
Kisumu · Sharon Ochanda
KES 7.3M23 t4Loyal
8
Muhindi Mweusi Mukuru
Mukuru · Lucy Musimbi
KES 5.7M19 t1At Risk
9
Ottomart Ruai
Ruai · Pauline Makena
KES 5.7M1.3K t4Loyal
10
Magunas Membly
Membly · Caroline Wanjiru Mbatia
KES 5.6M1.6K t4Champion
11
Powerstar Jumbo Ruiru
Nairobi · Caroline Wanjiru Mbatia
KES 5.5M1.4K t4Champion
12
Central Thika
Nairobi · Susan Muthoni Murigi
KES 5.2M506 t32Champion
13
Skymart Wote
Wote · Assumter Mbele Muthini
KES 4.8M511 t13Champion
14
Ngooni Hyper wote
Wote · Assumter Mbele Muthini
KES 4.7M1.0K t14Champion
15
Magunas Express
Membley · Caroline Wanjiru Mbatia
KES 4.6M693 t5Champion
16
Appmatt Nyamasaria
Kisumu · Sharon Ochanda
KES 4.2M301 t3At Risk
17
Neemat Soy
Soy · Lilian Menya
KES 4.1M493 t1Dormant
18
Manna Lifestyle Ugunja
Ugunja · Brendah Ochieng
KES 4.1M13 t8Champion
19
Magunas Thika
Thika · Susan Muthoni Murigi
KES 3.9M100000000.9K t25Champion
20
Magunas Chuka
Chuka · Emma Miriti Mwende
KES 3.7M264 t12Champion
21
Magunas Meru
Meru · Emma Miriti Mwende
KES 3.7M753 t12Champion
22
Kassmatt Thika
Thika · Susan Muthoni Murigi
KES 3.6M267 t13Champion
23
Ngooni 1 wote
Wote · Assumter Mbele Muthini
KES 3.5M905 t13Champion
24
arsenal shop 1 masaku
machakos · Esther Mwathi Mulyungi
KES 3.4M3.56 t13At Risk
25
Leestar Makongeni
Makongeni · Caroline Wanjiru Mbatia
KES 3.3M673 t4Champion
26
Magunas Karatina
Karatina · Anne Wangechi Wanjiku
KES 3.3M766 t8Champion
27
Mumu Supermarket Wote
Wote · Assumter Mbele Muthini
KES 3.1M734 t11Champion
28
Magunas Kenol
Kenol · Susan Muthoni Murigi
KES 3.1M1.0K t11Champion
29
Kamindi Donholm
Donholm · Ann Wathithi
KES 3.0M100000000.3K t11Champion
30
Wa Econ Njomoko
Njomoko · Susan Muthoni Murigi
KES 3.0M349 t12Champion
31
Mathai Matco Thika
Nairobi · Susan Muthoni Murigi
KES 2.9M614 t13Champion
32
Powerstar Kasarani
Kasarani · Neema Wahu Amukune
KES 2.9M431 t10Champion
33
Skymart Tena
Nairobi · Ann Wathithi
KES 2.8M1.1K t10Champion
34
Magunas Discount Karatina
Karatina · Anne Wangechi Wanjiku
KES 2.8M946 t8Champion
35
Mathai's Meru
Meru · Emma Miriti Mwende
KES 2.7M993 t12Champion
36
Mathai Main Nyeri
Mt Kenya · Anne Wangechi Wanjiku
KES 2.7M1.2K t10Champion
37
Milimani Shop
Katoloni · Esther Mwathi Mulyungi
KES 2.6M1.65 t4At Risk
38
Magunas Maua
Mt Kenya · Emma Miriti Mwende
KES 2.4M100000000.7K t11Champion
39
Magunas Sagana
Sagana · Anne Wangechi Wanjiku
KES 2.4M796 t10Champion
40
lkuuni~machakos
Machakos · Esther Mwathi Mulyungi
KES 2.4M1.99 t11At Risk
41
Kipchimatt A Kapsoit
Kericho · Sharon Okina
KES 2.4M8.21 t1At Risk
42
Magunas Jogoo Rd
Nairobi · Naomi Pili
KES 2.4M562 t8Champion
43
Skymart Umoja 1
Umoja 1 · Ann Wathithi
KES 2.4M860 t9Champion
44
Oyugis Smkt Oyugis
Oyugis · Everlyne Apiyo
KES 2.4M457 t6Champion
45
Homeway Thika
Thika · Susan Muthoni Murigi
KES 2.4M321 t27Champion
46
County Kabati
Kabati · Susan Muthoni Murigi
KES 2.3M358 t8Champion
47
Mathai Juja
Mt Kenya · Caroline Wanjiru Mbatia
KES 2.3M391 t2Dormant
48
Skymart Kutus
Kutus · Wincate Njeri
KES 2.2M536 t8Loyal
49
Sayen Nkubu
Nkubu · Emma Miriti Mwende
KES 2.2M596 t13Champion
50
Skymart Peacock
Nairobi · Naomi Pili
KES 2.2M812 t6Champion