Customer Intelligence
RFM segmentation based on recency and order frequency within the selected period.
Period
→
Quick
Sales Units
·
Active Customers
6,640
Champions
497
7% of base
Churn Risk
2,479
at-risk + dormant
Revenue at Risk
KES 84.5M
from at-risk + dormant
Customer Segments
Champion
497
KES 56047921.6M
Ordered within 14 days, ≥4 order days
Loyal
2,166
KES 155.9M
Within 30 days, ≥2 order days
Active
1,498
KES 32.2M
Within 30 days
At Risk
1,610
KES 55.0M
31–60 days since last order
Dormant
869
KES 29.5M
61–90 days since last order
Lost
0
KES 0
>90 days since last order
Churn Watchlist — High-Value, At-Risk
20| Client | Rep | Revenue | Days Since |
|---|---|---|---|
martin thinji marathon · Wholesalers-Nairobi | Lourine Awuor | KES 4.1M | 43d |
Bora Shop kawangware · Wholesalers-Nairobi | Lourine Awuor | KES 2.7M | 50d |
Mwasi Suppliers Kibera · Wholesalers-Nairobi | Lourine Awuor | KES 2.6M | 80d |
Gilanis Supermarket Nakuru Nakuru · Ga-North Rift | Lilian Akinyi | KES 2.5M | 54d |
Dakar Store Kawangware · Wholesalers-Nairobi | Lourine Awuor | KES 2.5M | 69d |
Bingwa shop kawangware · Wholesalers-Nairobi | Lourine Awuor | KES 1.8M | 69d |
Magunas Kahawa Kahawa · GA-Mt.Kenya | Caroline Wanjiru Mbatia | KES 1.5M | 63d |
Wa Econ Njomoko Njomoko · GA-Mt.Kenya | Susan Muthoni Murigi | KES 1.5M | 36d |
Eskar Ngong · Wholesalers-Nairobi | Lourine Awuor | KES 1.4M | 75d |
Uzuri Eldoret Eldoret · Ga-North Rift | Lilian Menya | KES 1.2M | 46d |
Leestar Makongeni Makongeni · GA-Mt.Kenya | Caroline Wanjiru Mbatia | KES 1.1M | 63d |
Haimatt Siaya Siaya · Ga-Nyanza | Brendah Ochieng | KES 1.1M | 36d |
Mathai Thika Nairobi · GA-Mt.Kenya | Susan Muthoni Murigi | KES 1.0M | 38d |
Magunas Chuka Chuka · GA-Mt.Kenya | Lilian Wangui | KES 881K | 66d |
Woolmatt Central Nakuru Nakuru · Ga-North Rift | Lilian Akinyi | KES 798K | 65d |
Appmatt Nyamasaria Kisumu · Ga-Nyanza | Sharon Ochanda | KES 776K | 36d |
Appmart Nyalenda Kisumu Kisumu · Ga-Nyanza | Sharon Ochanda | KES 745K | 36d |
Tiryo Kapsabet Kapsabet · Ga-North Rift | Lilian Menya | KES 628K | 62d |
Powerstar Express Zimmerman Nairobi · GA-Nairobi | Neema Wahu Amukune | KES 603K | 42d |
Giftmatt Sotik Kericho · Ga-Nyanza | Sharon Okina | KES 559K | 37d |
Top 50 by Revenue
| # | Client | Revenue | Order Days | Segment |
|---|---|---|---|---|
| 1 | Central Thika Nairobi · Susan Muthoni Murigi | KES 56047692.4M | 17 | Champion |
| 2 | kanini wholesalers 0 thika Town · Janet Karani | KES 26.1M | 67 | Champion |
| 3 | Muhindi Mweusi Mukuru Mukuru · Lucy Musimbi | KES 9.5M | 7 | Champion |
| 4 | Samwest Kawangware Nairobi · Lourine Awuor | KES 7.8M | 10 | Champion |
| 5 | Gilanis Supermarket Nakuru Nakuru · Lilian Akinyi | KES 7.2M | 5 | Champion |
| 6 | Skymart Wote wote · Assumter Mbele Muthini | KES 6.4M | 20 | Champion |
| 7 | Kibuye Matt Ltd Kisumu Kisumu · Sharon Ochanda | KES 6.2M | 3 | Loyal |
| 8 | Maisha Mart Mumias Rd Kakamega · Veronica Opiyo | KES 5.8M | 2 | Loyal |
| 9 | Ngooni Hyper wote Wote · Assumter Mbele Muthini | KES 4.5M | 21 | Champion |
| 10 | Mumu Supermarket Wote Wote · Assumter Mbele Muthini | KES 4.4M | 21 | Champion |
| 11 | Joshua Shop Kawangware · Lourine Awuor | KES 4.3M | 1 | Active |
| 12 | Ottomart Ruai Ruai · Pauline Makena | KES 4.2M | 3 | Loyal |
| 13 | martin thinji marathon · Lourine Awuor | KES 4.1M | 1 | At Risk |
| 14 | Shivling Mega Kisii Kisii · Everlyne Apiyo | KES 4.0M | 10 | Champion |
| 15 | Ngooni 1 wote Wote · Assumter Mbele Muthini | KES 3.9M | 21 | Champion |
| 16 | Magunas Membly Membly · Caroline Wanjiru Mbatia | KES 3.8M | 3 | Loyal |
| 17 | Magunas Ruiru Nairobi · Caroline Wanjiru Mbatia | KES 3.8M | 3 | Loyal |
| 18 | Mathai Chania Falls Thika · Susan Muthoni Murigi | KES 3.6M | 13 | Champion |
| 19 | Powerstar Kasarani Kasarani · Neema Wahu Amukune | KES 2.9M | 5 | Champion |
| 20 | Powerstar Jumbo Ruiru Nairobi · Caroline Wanjiru Mbatia | KES 2.9M | 2 | Loyal |
| 21 | Jamaa Nakuru Nakuru · Ann Wangari | KES 2.9M | 1 | Active |
| 22 | Mathai Matco Thika Nairobi · Susan Muthoni Murigi | KES 2.8M | 14 | Champion |
| 23 | Magunas Utawala Utawala · Selina Kadzo Donald | KES 2.8M | 5 | Champion |
| 24 | Magunas Kangemi Kangemi · Angela Susa | KES 2.7M | 8 | Champion |
| 25 | Bora Shop kawangware · Lourine Awuor | KES 2.7M | 1 | At Risk |
| 26 | Powerstar Annex Annex · Neema Wahu Amukune | KES 2.7M | 4 | Champion |
| 27 | Mwasi Suppliers Kibera · Lourine Awuor | KES 2.6M | 1 | Dormant |
| 28 | Powerstar Express Zimmermann Canopy · Neema Wahu Amukune | KES 2.6M | 6 | Champion |
| 29 | Gilanis Supermarket Nakuru Nakuru · Lilian Akinyi | KES 2.5M | 5 | At Risk |
| 30 | Dakar Store Kawangware · Lourine Awuor | KES 2.5M | 1 | Dormant |
| 31 | Magunas Kenol Kenol · Susan Muthoni Murigi | KES 2.4M | 8 | Champion |
| 32 | Magunas Karatina Karatina · Anne Wangechi Wanjiku | KES 2.4M | 8 | Champion |
| 33 | County Kenol Kenol · Susan Muthoni Murigi | KES 2.3M | 8 | Champion |
| 34 | Skymart Kawangware Nairobi · Angela Susa | KES 2.2M | 15 | Champion |
| 35 | Magunas Dallas Embu Embu · Wincate Njeri | KES 2.1M | 4 | Champion |
| 36 | Magunas Thika Thika · Susan Muthoni Murigi | KES 2.1M | 22 | Champion |
| 37 | Homeway Thika Thika · Susan Muthoni Murigi | KES 2.1M | 31 | Champion |
| 38 | Wa Econ Tassia Tassia · Naomi Pili | KES 2.0M | 7 | Champion |
| 39 | Shivling Keroka Keroka · Everlyne Apiyo | KES 2.0M | 8 | Champion |
| 40 | Shivlings Oyugis Oyugis · Everlyne Apiyo | KES 2.0M | 3 | Loyal |
| 41 | Bansi Migori Migori · Molvine Otieno | KES 2.0M | 5 | Loyal |
| 42 | Magunas Kakuzi Kakuzi · Susan Muthoni Murigi | KES 2.0M | 8 | Champion |
| 43 | Kassmatt Thika Thika · Susan Muthoni Murigi | KES 2.0M | 7 | Champion |
| 44 | Skymart Kayole Corner Kayole Corner · Pauline Makena | KES 1.9M | 9 | Champion |
| 45 | Skymart Umoja 1 Umoja 1 · Ann Wathithi | KES 1.8M | 6 | Champion |
| 46 | Bingwa shop kawangware · Lourine Awuor | KES 1.8M | 1 | Dormant |
| 47 | Mora Traders Sunneka Suneka · Everlyne Apiyo | KES 1.8M | 6 | Champion |
| 48 | Mutinda Minimart Kawangware Kawangware · Angela Susa | KES 1.7M | 7 | Champion |
| 49 | Magunas Discount Karatina Karatina · Anne Wangechi Wanjiku | KES 1.7M | 9 | Champion |
| 50 | Mathai Main Supermarket Thika Mt Kenya · Susan Muthoni Murigi | KES 1.7M | 7 | Champion |